Chief Strategy Officer
We Are Social
Mobbie is responsible for overseeing the ongoing evolution of global socially-led creative agency We Are Social’s offering to meet the needs of the world’s biggest brands. At a time where culture moves at the speed of social, she helps clients maximise their impact through effective and relevant communications. She leads the agency’s strategy and research and insight teams in London, and is responsible for building its strategic approach across 15 global offices. Previously at Digitas, Fishburn Hedges and JWT, she has a background which spans digital, PR, advertising and social media.